4 MIN TO READ AI video tools are the shiny fix-all in the market today. But the sales pitch to marketers remains the same: “Save time, skyrocket reach, repurpose everything!” It’s a compelling promise. Who wouldn’t want to increase engagement and traffic by turning content into a video? We put a series of popular AI video tools to the test.
5 MIN TO READ How hospitality and tourism brands inspire travelers and turn video views into foot traffic Millions of tourists arrive annually in Chicago, drawn by its world-class architecture, museums, restaurants, sports, and entertainment. The city ranks among the top five U.S. destinations for culture and is home to the second-highest number of Fortune 500 headquarters in the country. Tourism in Chicago is…
5 MIN TO READ The ROI of Tourism Marketing In the U.S., more than 5,000 convention and visitor bureaus (CVBs), destination marketing organizations (DMOs), and regional tourism associations drive the travel business. These groups don’t just promote places; they power local economies and act as primary tourism marketing engines for them. Tourism is a multi-billion-dollar industry. For example, New York City Tourism + Conventions…
5 MIN TO READ Video landing pages convert 38% better than pages without video. Video landing pages engage potential leads and drive conversions, making them effective for turning visitors into customers. Learn how to create video landing pages with expert advice and real-world examples.
5 MIN TO READ Video embed codes are small HTML snippets that display a video on your website. Website builders often encourage adding videos to websites with direct links. But direct links are vulnerable to downloads, leaks, and theft. Use this guide to embed your videos securely across website platforms. Learn how to share videos publicly without sacrificing control.
2 MIN TO READ Most customer testimonial videos fall flat. But when done right, they’re powerful sales tools with a big impact. We sat down with Alex Hoff, a former reality TV producer with a fresh take. Learn how to capture compelling customer stories for video testimonials that convert.
3 MIN TO READ Introducing The Business Video Playbook, an expert-backed series that reveals how business video is used to efficiently train teams, deepen customer relationships, and accelerate sales cycles. These must-watch conversations will elevate every aspect of your business videos.
9 MIN TO READ Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the viewing experience—fueling conversions. Discover plug‑and‑play customizations you can add in seconds. Use this guide to infuse your video player with your brand’s DNA and propel prospects straight to conversion.
