How To Create Video Landing Pages That Convert with Examples

Video landing pages convert 38% better than pages without video, making them one of the most effective ways to turn visitors into customers. 

Whether it’s a homepage, product demo, or paid ad campaign, marketers and creators use video landing pages to engage potential leads and drive conversions.

Use this guide to create high-performing video landing pages, with expert advice and real-world examples to inspire you. Plus, learn how to add videos to landing pages for a fully branded experience with viewer engagement tracking.

What Is A Video Landing Page? 

A video landing page is a sales or marketing page created to drive visitors toward direct conversion, such as sign-up or purchase.  

The video is featured prominently on the page—visible to visitors without scrolling (“above-the-fold”)—and paired with supporting elements like text, calls to action, video, and other rich media to engage traffic and guide them toward taking action.  

Why Create A Video Landing Page? Key Benefits

• Optimize Conversions: Turn more visitors into buyers by creating video landing pages. Case studies show video increases conversion rates by an average of 38%.
• Shorten Sales Cycles: Give prospects everything they need to decide faster: prove product value, address objections, and showcase use cases on one page.
• Connect with Prospects: Empathize with your audience’s pain points while showcasing the company’s solution, often alongside proof of customer success.  
• Increase Page Engagement: Engage cold and warm leads alike: 84% of marketers say video increases dwell time, improving page interaction.
• Improve SEO Visibility: Boost organic search engine ranking for pages—due to the combo of longer page dwell times, rich media, and highly brand-relevant keywords.

4 High-Impact Video Landing Page Examples

1. Fullscreen Background Video

Full-screen background videos (like this GoPro montage) are most commonly used in e-commerce and typically occupy nearly all of the “above-the-fold” space on a landing page. They generally showcase lifestyle marketing, allowing viewers to imagine themselves using the product or service. 

These video landing pages are also ideal for video portfolios, such as this example from video production company Lambda Films, which features past work.

2. Informal Welcome Video

MK Law Firm uses a 30-second video to quickly connect with visitors by introducing the company founder. The brief surrounding text encourages plays, while the prominent sign-up form directs visitors to take the next step. 

If viewers scroll, they will discover more detailed information. But everything they need to know (including how to take the next step) is visible when they land on the page.

Landing Page Video Example

Learn More: How to Add Videos To Your Website

3. Customer Testimonial Videos

On video landing pages, businesses often use customer testimonial videos as supporting elements alongside text, videos, and rich media. For example, the 3 Men Movers homepage includes social proof, a “Free Move Estimate” CTA, customer testimonials, and a service demonstration video (which autoplays, loops, and hides all player controls). Significantly, all elements are visible when viewers land on the page.  

Landing Page Video Example

4. Classic Explainer Video

Explainer videos act as a company’s elevator pitch. They highlight the viewer’s biggest pain point and showcase how the service or product solves it. As a B2B SaaS company in the video hosting space, the SproutVideo explainer is featured on our homepage next to a clear “Get Started Free” CTA and above social proof in the form of client logos. 

Landing Page Video Example

10 Expert Tips To Create A Video Landing Page That Converts

1. Trigger Your CTA Early: “Triggering a CTA in the first 15 seconds led to an 18% jump in conversions.” —Paul DeMott, CTO, Helium SEO
2. Hook Viewers with The Outcome: “We rewrote the intro to start with, ‘This desk switches from sitting to standing in under 10 seconds & ships flat-packed for free.’ The average watch time jumped from 42 to 78 seconds, and clicks increased by 23%.” —John Beaver, CEO & Founder, Desky
3. Showcase Customer Success with Shorts: “Adding a 15-second customer testimonial after the primary product overview increased demo requests from 1.5% to 4%. Visitors were more willing to take the next step.” —Kevin Heimlich, CEO, The Ad Firm
4. Cut Video to 90 Seconds or Less: “We trimmed a 4-minute demo down to 90 seconds, and conversions jumped from 2.1% to 8.3%. Shorter videos also cut bounce rates by 40%; in other words, people stayed to explore the rest of the landing page.” —Dwight Zahringer, Founder, Perfect Afternoon
5. Remove Doubt with Social Proof: “Placing client logos, trust badges, and qualifying lines like ‘Used by 8,000 families last year’ near the video increased conversions, even when visitors didn’t play the video.” —Hugh Dixon, Marketing Manager, PSS International Removals
6. Build Connection with Real People: “Swapping a slick thumbnail for a candid freeze-frame of an instructor mid-explanation—whiteboard behind, slightly off-center—increased conversions by 27%.” —Arvind Rongala, CEO, Edstellar
7. Autoplay Muted Video with Subtitles: “Autoplaying muted video with captions increased conversions from 2.1% to 3.8% in two weeks because the captions gave viewers the full message without being startled by sudden audio, and the unmute button gave them choice without friction” —Damon Delcoro, Founder, UltraWeb Marketing
8. Optimize & Test Video Thumbnails: “55% of visitors spend fewer than 15 seconds on our landing pages. We optimized for those critical first moments by making the problem visible [in the thumbnail], which drove 73% higher click-through rates.” —Kerry Anderson, Co-Founder, RankingCo
9. Add Relevant Interactive Elements: “Quote requests jumped 4x after we embedded a state-specific solar utility rates calculator below our installation process video. These pages converted 46% better, transforming our video from educational content into a decision-making tool.” —Nina Golban, SEO Copywriter, SunValue
10. A/B Test Distraction-Free Pages: “Most businesses give visitors easy escape routes with navigation, social links, and visible blog posts. But we consistently see a 30-50% increase in conversions after stripping navigation from video landing pages.” —Bernadette King, CEO, King Digital Pros

How To Add Video To Landing Pages & Track Performance

Customize the look of your video player, protect your business assets, and control the viewing experience. To do this: add videos to your landing pages with embed codes. 

Private video hosting platforms—like SproutVideo—make it easy to generate a custom video embed code, allowing you to: 

• Seamlessly integrate video with custom brand colors & playback controls. 
• Share video on your website while preventing unwanted downloads.
• Track video analytics and improve performance with viewer engagement metrics.

You can add video embed codes to most website and landing page builders as HTML.