Once known as the ‘Walmart town,’ Bentonville redefined itself. Today, it’s a nationally recognized lifestyle destination hub, thanks to the vision of Kalene Griffith, CEO of Visit Bentonville, and her team.
Through video storytelling, Visit Bentonville connects with travelers, elevates local businesses, and shapes the city’s image as a lifestyle destination.
Griffith shares why collaboration with community partners makes video the most powerful tool in Bentonville’s story.
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