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Customer Story: Alex Hoff, CEO of CoverStory

Alex Hoff, CEO of CoverStory shares why he chooses SproutVideo to power his video-based business.

Drawing from binge-worthy shows, CoverStory crafts testimonial videos that ditch scripted talking points for emotional tension and character-led storytelling.

The result? Customer stories that hold attention and drive action.

Inspired by his approach, we used his formula to create this customer story. Apply this framework to your next testimonial video and watch it transform viewer engagement.


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