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Posts Tagged with: Great Business Tools

How Customer Feedback is Used at SproutVideo

5 MIN TO READ We wouldn’t be anywhere without our customers. This isn’t just about keeping the lights on. It’s really about building a better video hosting platform for business by listening carefully to what our customers are telling us. Gathering, analyzing, and implementing customer feedback is one of the most important activities a business can embark on. All too often, it’s left too…

Drip Marketing Automation: Our Latest Integration

3 MIN TO READ Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but…

Anatomy of a Great Explainer Video

3 MIN TO READ If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented. Explainer videos have become an essential marketing tool for any business with an online presence (e.g. everyone). So, what separates an effective, compelling explainer video from the crowd? Keep reading to learn the…

Ace Your Video Interview

3 MIN TO READ Using video conferences to prescreen job candidates is not new, and has been happening since Skype and other platforms made it easy to connect with people through a webcam. A more recent trend is the use of pre-recorded videos in the application process, where, rather than writing out their responses to interview questions or a phone screen, a candidate has…

Why You Should (Almost) Never Self-Host Video

2 MIN TO READ This is a tricky subject for us to discuss, because we clearly have a vested interest as a video hosting service provider. That being said, if you are looking into self-hosting your videos, there are some key issues to consider before taking the plunge. Efficiency The first and foremost point is efficiency. Even if you have a lot of videos,…